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The younger generation of today has grown up in a world in which in school and press the spirit of commercial enterprise has been represented as disreputable and the making of profit as immoral, where to employ a hundred people is represented as exploitation but to command the same number as honorable. Older people may regard this as an exaggeration of the present state of affairs, but the daily experience of the university teacher leaves little doubt that, as a result of anticapitalist propaganda, values have already altered far in advance of the change in institutions which has so far taken place. The question is whether, by changing our institutions to satisfy the new demands, we shall not unwittingly destroy values which we still rate higher.
Hayek, F. A.. The Road to Serfdom: Text and Documents–The Definitive Edition: Text and Documents–The Definitive Edition (The Collected Works of F. A. Hayek, Volume 2) (p. 155). University of Chicago Press. Kindle Edition.